Clicktivism is a Trojan horse, a tactical malware, deployed by a dying American empire. What better way to cripple the revolutionary potential of a whole generation than to embed the logic of the marketplace within the very tools that would-be revolutionaries use?
Read moreActivism After Clicktivism
The fundamental problem with this technocratic approach is that metrics value only what is measurable. Clicktivism neglects the vital, immeasurable inner events and personal epiphanies that great social ruptures are actually made of.
Read moreClicktivism is ruining leftist revolutionaries
A battle is raging for the soul of activism. It is a struggle between digital activists, who have adopted the logic of the marketplace, and those organisers who vehemently oppose the marketisation of social change. At stake is the possibility of an emancipatory revolution in our lifetimes.
Read moreRejecting Clicktivism
Dazzled by the promise of reaching a million people with a single click, social change has been turned over to a technocracy of programmers and "social media experts" who build glitzy, expensive websites and viral campaigns that amass millions of email addresses. Treating email addresses as equivalent to members, these organizations boast of their large size and downplay their small impact. It is all about quantity.
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