- Create participation. You need a community to start with.
- Understand the internet, including its sociology. Don't think of it as something additional, but as a new reality – a new world.
- Speak the language of the internet. In particular, do not say things that cannot be verified on the web.
- Keep the rules of your movement simple.
- Realize that you are empowering. The cells you create will take on a life of their own.
Gianroberto Casaleggio is co-founder of the 5 Star Movement in Italy.